Sunday, April 08, 2007

In-Store Product Reviews

Bryan Kennedy and I had this idea we half-pursued a few years ago (summer 2005), but we were ahead of our time, and we really had no protectable IP.

We called our idea reviewo, and it was basically a mobile application that would allow users to take online comparison shopping into the real world. The original idea was to allow users to use camera phones (that were becoming ever so ubiquitous) to receive online reviews of products they encounter in brick and mortar stores. If for example, I was at Barnes and Noble, and I see an interesting book on the shelves, I could simply snap a photo of the book's ISBN or barcode, send it to reviewo, and then receive a text message with a star rating and excerpts from the most helpful Amazon reviews. Cool right?

I think currently apps are being touted that allow people to buy things using their cell phone cameras, but I have still yet to see online comparison shopping done in this way.


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